Building a complete brand and digital foundation for a modern Montessori school.
OaksPlace Montessori came to BendingWaters with an opportunity to establish a stronger, more cohesive presence across its brand, digital platforms and customer touchpoints.
We worked across the project from the ground up, beginning with the school's core brand identity. This included developing its brand essentials, refining the logo and establishing a cohesive colour system and visual direction that could be consistently applied across its communications.
We then extended the identity into the practical tools the organisation uses every day, creating branded letterheads, presentation templates, document formats and reusable templates for physical brand assets. We also set up and developed the school's Instagram presence with a custom visual system so its social presence could operate as a natural extension of the brand.
On the digital infrastructure side, BendingWaters registered and configured a custom domain, established a professional custom email setup and created a branded waiting page to give OaksPlace a polished online presence while its wider digital experience was being developed.
The project culminated in the design and development of a dedicated French Immersion programme landing page, created specifically to communicate the programme to parents and generate enquiries.
Rather than simply presenting information, we structured the experience around the questions a parent would naturally have. The page introduces the programme, communicates its benefits, explains what makes the Montessori approach different, gives visitors a glimpse into a typical day, showcases learning materials, answers common questions and guides interested parents toward a dedicated enquiry form.
The result was a connected brand and digital ecosystem that gave OaksPlace the foundations to communicate professionally across its physical, social and digital touchpoints while creating a focused conversion experience for one of its key programmes.
What we delivered: Brand identity and essentials, logo and colour system, branded document and presentation templates, physical asset templates, Instagram setup and visual direction, custom domain registration and configuration, professional email setup, launch/waiting page, French Immersion landing page design and development, and lead capture functionality.
